The Most Iconic Franchises: Then and Now
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From Factory Workers to the World
Dunkin’ started out as Industrial Luncheon Service to sell coffee, pastries, and sandwiches to factory workers in Massachusetts. Its next name was Open Kettle. Then in 1950 he realized almost half of his sales came from coffee and dougnuts. This new name stuck: Dunkin’ Donuts. In just 10 years there were over 100 shops. Munchkins were introduced to the menu in 1972. Dunkin’ Donuts kept expanding its menu more and more, growing a large fanbase that swore by its coffee, sandwiches, and donuts.
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